Good advertising copy can increase internet traffic leading to increased sales.
Poor advertising copy has a negative effect on Internet traffic resulting in low sales.
But great advertising copy, can produce huge leaps in traffic and massive increases in sales.
Writing for the Internet is the job of a marketing search engine optimiser. It is a matter of finding the balance between writing advertising copy that the search engines will like, whilst writing attention grabbing headlines that make visitors grab their credit cards.
A great headline should not just hit home it should gain a positive reaction.
Of course there is no such thing; but when someone visits your website - you have only 30 seconds to grab their attention. If you are still reading this, we have achieved two of our three main objectives.
First, you found this web page through the search engines, second, something on this page grasped your attention and all we have to do is get you to act by contacting us.
When you are writing for the Internet, unlike other forms of advertising copy, your headline grabbers have to achieve two things. You need headlines that are going to make visitors act positively and the copy needs to be written in a format that the search engines will like.
Writing great advertising copy is pointless, if no one ever visits your website.
READERS RESPOND TO CONCISE, PERSUASIVE COPY.
However, the search engines like lots of content and this is where the problems arise for most websites.
This is because most website designers do not understand marketing or search engine optimisation. This is why we employ designers in our design studios, marketing specialists in our marketing department and search engine optimisers who specialise in optimisation.
Everyone we employ is a specialist in their own field.
Great copy should give the message that your competition cannot offer the same quality of service as you.
If you have a website that gets lots of traffic but poor online sales, changing the text can prove disastrous and should be left to expert search engine optimisers.
On the other hand, your advertising copy might be fantastic but your website is not built for the search engines. In which case, you need the services of a website designer who understands the search engines.
It is as simple as that and we know how to achieve this.
Writing Internet advertising copy requires research, imagination and a thorough understanding of the search engines.
Great advertising copy won't work if your website is not built for the search engines, is not optimised correctly or the information stored on your website cannot be accessed by the search engines. This can be caused by any number of reasons.