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Picking the right website design and development agency to develop a website can be fraught with problems if you are not 100% conversant with the search engines and how the Internet functions.
Amazingly, there are many website design and development agencies who fall into this category and understand little about the search engines.
If you need a website that is going to be highly ranked on Google and the other major search engines, you need a website developer that you found by doing a search. If you found us
through Google, then it stands to reason that we understand how to develop websites that are Google friendly.
- The majority of websites are not designed for the search engines. In fact the search engines cannot access the information stored on most websites. This reduces the traffic to these websites, culminating in poor sales.
- Website design often restricts the way a website is ranked on the search engines. This is not the way it looks; this is the way that the source code is analysed by the search engines.
- Websites that are built by designers using programmes and not XHTML/CSS hard coding, also tend to send conflicting reports to the search engines, resulting in low rankings.
- Most cheap websites are built by designers using off the shelf programmes. So they rarely get high rankings, rarely get seen, produce low online sales and end up being the most expensive type of website you can buy.
- Search engine optimisation has little to do with keywords and Meta Tags it is mostly about correct design. Keywords play a minor role in website optimisation for competitive search terms where the search engines have tens of millions of pages indexed.
- A website is like a report that is sent to the search engines. The report needs to be presented in the right order; using XHTML/CSS coding and the pages need to be stacked in the right order.
- Related web pages should only carry links to each other, so that they do not send confusing messages; this is called clustering.
- Some pages need to carry relevant information about other indirectly related pages that they are linking with. Optimisers call these bait feed set-ups.
- If a web developer does not know how to do this, and most don't, or does not understand how or why techniques work, but attempts to do it anyway; instead of gaining top rankings on the search engines, these pages, instead of gaining high rankings, will bomb.
- Where your website is hosted will have a direct relation on how the search engines rank your website for certain searches.
- The type of server, how it is set up, the type of websites also hosted on the server and their marketing activities could have a serious influence on how the search engines rank your web site.
- Submitting new websites to the search engines can delay indexing the new site for months, wasting valuable trading time. There are faster options.
- Exchanging links does not help with link popularity or ranking. Most major search engines only count inbound links. Most link pages are not set up correctly and rarely deliver any meaningful traffic.
- Google and a number of the other major search engines include, volume of content, traffic levels and the number of inbound links, (not reciprocal links) plus a myriad of other data, when calculating where and how to rank a new site. This makes it extremely difficult for a brand new site to gain top rankings. Our search engine optimisers have the resources and experience to overcome these problems.
When we develop websites, our search engine optimisers are taking all this into account, plus a hundred other aspects of web site design and optimisation.
Armed with this information, if you are talking to other web site designers, there are certain questions you should put to the developer to ascertain if they really know what they are talking about.