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There are no secrets on how to succeed in business. The myth that some people have the "Midas Touch" and that just unravelling the secret will lead to fame and fortune is nonsense. Websites that claim to have the secret to business success and sell books or subscriptions are preying on the innocent and ignorant. The only people who make money from those types of websites are the people that own them. The next couple of pages will explain how to really succeed in business and this advice is free.

If you have a start up company, or you are about to start a new company, have a new business idea, product or service and entered this page through a search engine, go to the start of this section about how to start a new company.

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If you have a business idea, new product, service or are about to start a new company, the best business decision you could make right now is talk to us. We can help expose you to the danger of business success.

Most businesses, in fact 50%-60% of all new businesses fail within the first two years. This is usually because mistakes are made and systems and infrastructure not put in place from day one. The result is the new entrepreneur ends up fighting fires, running around like a headless chicken and not concentrating on the one thing that will make the business profitable. The most important thing to do in any business is generate sales. Sales produce income and relieve cash flow problems. Most new businesses don't go under because of a lack of financing, they fail because the cash flow isn't managed and because the new entrepreneur is too busy trying to do everything themselves.

Most large companies have whole departments dedicated to handling the various business responsibilities that come with running any business. Small or one man businesses make the mistake of thinking that they have to wear all the hats, handle all the jobs, do everything from managing the company to sweeping the floor and everything in between. The reality is, if you try and go it alone, even if you work 24 hours a day, you will have less than one hour to concentrate on each task involved. It is a physical impossibility and something has to give. Normally, it is everything all at once and the business and entrepreneur go into physical and mental meltdown.

The mistake is believing that because you are a small one or two man business that you cannot afford to import or outsource the skills and experience that large businesses can afford. Wrong! Most large companies don't start out as small businesses.


The secret to success in business, if there is one, is to start out as a large company. This is actually far easier than starting out small and we will show you how. You don't need a lot of money, you don't need investment from venture capitalists that will hold the whip hand and still expect you to do everything, and you don't even need to know what you are doing. All you need is the idea or product for the new business and the willingness, determination and energy to make it succeed.

So how do you start a large business when you don't have a great deal of money to invest?

You have a good idea for a business venture and have experience in that market place. However, you most likely lack the expertise and knowledge to carry it forward, skills in all the other business areas that are needed to run a company and recognise that you need mentoring, help and support from business partners.

The solution is to import business partners with all the business and marketing skills you lack, who will not expect an immediate financial return but are prepared to take an equity stake in the company in return for their efforts and take a share in the profits in the future. This is what we do best.

We make new companies more profitable by making them more efficient, providing the manpower, skills and expertise needed in all the relevant business areas. We are also able to provide all the resources and infrastructure that a large company needs to launch itself onto the world stage. The result is an idea that may have started out and remained a small business, becomes a large business, without the large overheads normally associated with big companies, with all the requisite skills, infrastructure and resources needed to give it the best chance of success.

As we work on a shared equity basis, our entrepreneurial partners don't need to find the money to invest in these projects. Furthermore, your share of the business is most likely to end up being worth far more than you originally conceived.

So if you have an idea for a new start up company, new product launch, service or struggling business and want to become a business success, the best business decision you could make right now is talk to us. We know how to succeed in business.

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