Search engine marketing, Internet marketing, search engine optimisation, Internet advertising, advice, information, tips and guides. How to succeed on the Internet and why so many websites fail.
Presumably you found this web page by typing search engine marketing into one of the search engines or following one of the thousands of links running to this page. You should therefore understand that we understand the search engines and how to market our own company.
Search engine marketing covers such a wide and diverse subject, so we have supplied a raft of information on this page with links to other appropriate web pages. If you are a business looking for a company to handle your search engine marketing, you just found the market leader, if you are looking for advice, information, tips and guides, you will find them here. However, ultimately, unless you have weeks of spare time to read up on the subject and a mind like a computer, most businesses will find it more profitable to employ us.
We are going to cover a number of subjects, we are assuming that you have a product or service to sell, have a website or are contemplating a new Internet business venture. We are also assuming that you have a basic knowledge about the Internet and how most things work. On this assumption, we are going to start by destroying a few beliefs and myths that you may have read or believe to be true.
If you have got this far, you might already have realised that you have a number of problems that need to be addressed. We don't expect you to spend hours reading up on the subject because these pages are designed to get the visitors with good business acumen to contact us. Successful business people are only as good as the people they have working with them. They don't employ idiots, they employ people who are good at their own area of expertise.
So how can we help you?
Working on the assumption that you have a website, have a product or service and you are looking at ways to increase sales, because you are either disappointed with your current traffic levels or are in a position to increase your internet marketing, let's explore a few options. Most of the major search engines deliver two sets of results; Organic results and Sponsored Links. The Organic results are the natural links that appear in the main section of your screen and are based on the search engine algorithm returning the most relevant web pages to the key phrase the searcher used to find the information they were seeking.
I have read that five times as many people click on the Organic results as they do the sponsored links, preferring or trusting these links to the sponsored or paid for links. However, as 87% of all statistics are made up on the spot, (or does 78% sound more genuine), I have no way of confirming this.
The sponsored links are paid for placements, where the website owner bids to be placed in the right hand column and pays the respective search engine each time someone clicks on the link to their website.
There are arguments both for and against each option, which are explained on the next page about marketing through the search engines.