Search engine optimisation strategies for the best websites to get more meaningful traffic and quality visitors and increase sales through the search engines using effective search engine optimisation techniques.

Numerous websites and search engine optimisers use the terms web marketing and SEO or search engine optimisation in the same breath, when the two are two totally different approaches to get traffic to a website. SEO is simply a small part of any web marketing strategy and can be used in conjunction or on its own to drive traffic to your website.

The same people who talk about marketing and search engine optimisation in the same breath most probably also think that advertising and marketing are the same thing. Marketing Directors of successful companies will know exactly what I am talking about and this is most likely why so many search engine optimisers get it wrong because they are confused by what does what and exactly what they are required to do.

Start of article about SEO.

Previous page about search engine optimisation techniques.


If you want to talk about marketing or advertising, you need to speak to our marketing and advertising departments. If you want to discuss search engine optimisation strategies, you need to talk to one of our search engine optimisers. As Europe's largest internetwork we have the resources and infrastructure to deal with all your online activities and SEO strategies are just one way that we can help you improve your online sales.

You have a product or service that you want the UK or the world to find out about. Our approach would be to develop a strategy that captured traffic across a wide range of related search phrases to ensure that you didn't just pick up visitors who were looking for your product or service but passing trade as well. This ensures that people who don't know about your product or service or hadn't thought about using it find you so that you get impulse purchases.

With SEO contracts starting from as little as 100 + vat per month, your internet presence can be improved at a cost that fits every companies pocket.


Most people who have a website designed look at the finished product and feel that the designer has done a good job. They like the look and feel of the website, it does everything they have asked him to do but forgotten to ask the most important question. "Will my website get any traffic?" Had they asked this question and had the designer answered honestly, he would most likely have said "Bugger all!" and it is the one question that most website designers fear being asked and will dodge the issue at all costs.

Most website designers' own personal sites get very little traffic. Type best website designers into Google and you will almost certainly not find the designer who built your website. So the likelihood of them being able to build you a website that gets a lot of search engine traffic is remote. Damn and blast, you are most likely saying to yourself "Why didn't I think of doing that before I employed the designer who built my site?" Too late but the problems can be sorted if the site isn't getting much traffic.

Performance and the look of a website have no relationship in common. It may look pretty but what is the point in being pretty if nobody finds you? Looks have nothing to do with how a website will perform in the search engines and when designers talk about best design, they are not even thinking about what really makes the best website.