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INTERNET ENTREPRENEURS WEBSITE DESIGN

Internet entrepreneurs website design and the importance of understanding the role correct website design plays in the success of any online entrepreneurial business project

Our task is to get the budding entrepreneur to understand what he or she is dealing with and to avoid making avoidable and expensive mistakes. You would be amazed at how many scams litter the internet and how many website designers do not understand how the internet works and doom their clients to failure from day one.

It never ceases to amaze us how many people wanting to start an internet business or make money on the internet simply blunder blindly in without any real understanding of how the internet or search engines work. The myth prevails that the internet is a level playing field and owning a website or working on the internet is a way to make easy money. Neither is true; the people making big money are investing heavily in internet marketing, advertising and other online strategies. You should start small, feel your way and reinvest income in the strategies that provide the best results as your revenue builds up.

This might all appear to be negative stuff but it is necessary to drive the point home to ensure you don't get sucked into some ridiculous money making scheme nor believe that there is some mythical, magical formula that allows you to sit by your swimming pool whilst the money flows in. Making a lot of money comes with other problems; it doesn't matter how much you make, you have to manage it and make sure your money is working for you.

INTERNET WORKINGS

The internet is a world wide web of servers situated in just about every country in the world that host websites and search engines that are all linked up through networked computers that are able to access the information on these servers. At least that is the theory. However, many servers are not configured correctly, or don't carry the right programs to ensure a website can fully function; or carry too much data making them extremely slow and disable the search engine spiders' and robots' ability to access all the pages on a website.

Sometimes a server can be compromised by a hacker or crash because it has been overloaded with data, programs or too many emails for it to handle. Spammers will often send out emails using an email address belonging to an innocent website. This is to try and prevent detection and save their server having to cope with the email returns. If the server is already overloaded, these returned emails that can often come in their millions can cause the server to crash. This leads to what is known as downtime and whilst it is only one website that is being hit, it can have an effect on all the websites stored on the same server as they become inaccessible whilst that server is out of operation.

Our companies' own servers where we host our websites and those of some of our clients, our associated companies own servers where they host their own websites and those of clients are situated in the UK and USA, are set up correctly and are not crammed with data to ensure optimum performance. There will be servers in every country in the world all hosting information that can be accessed by search engines that draw down this data when someone does a search so even choosing the right hosting company from the outset can be problematical if you are an internet novice.

Servers are powerful computers that store data and they come in various forms with varying capabilities determined by how they are configured and what operating systems and programs they use. Some of these servers are like electronic filing cabinets that simply store information and make it available when requested. Servers that hold ordinary documents are called file servers; machines that hold and forward people's emails are called mail servers; and ones like ours that hold websites are called web servers. There are an estimated 20 million servers that make up the World Wide Web.

Our web servers are ultra powerful, carry the latest software and don't store enormous amounts of data in relation to their storage capabilities. This is a deliberate policy to ensure that Google and the other search engines are able to access our data with ease and determines to some degree how fast our websites load onto your computer screen. Unlike many cheap web hosting companies who are trying to compress as much information onto a server as possible to maximise profitability, we are solely interested in performance and are not under financial pressure to cram data in like sardines because we do not offer hosting as a commercial venture and only host those websites that we own or manage.

A computer that requests information from a server is called a client. When, for example, your computer connects over the Internet to a mail server at your ISP (Internet Service Provider) so you can collect or read your emails, your computer is the client and the ISP computer is the server.

When two computers swap information back and forth on an equal basis, sending and receiving emails for example, they are known as peers. If you use an instant messaging program to chat to a colleague, and you swap photos back and forth, you're taking part in what's called peer-to-peer communication. In P2P, the computers involved are acting as clients and/or servers. For example, if you send an image to a colleague, your computer is the server and your colleague's computer is the client. If your colleague sends you a photo in return, the two computers exchange roles.

The Internet is also comprised of intermediate computers and other devices called routers, and their job is to make connections between different systems. All these servers are connected to the web, so when you send information from your computer to someone else in the world, your email may be sent through scores of different servers and routers before it arrives. The amazing thing is that, despite the complexities involved, your email can take just a second or two to arrive. If you have several computers at work or home, you most likely have a single router that connects them all to the World Wide Web. The router is your single point of entry to the worldwide network.


You are reading an extract from

The Golden Web - The Internet Entrepreneur's Definitive Guide to Making Money Online

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Internet entrepreneurs website design and the importance of understanding the role correct website design plays in the success of any online entrepreneurial business project




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