HOW THE INTERNET WORKS
How the internet works, advice about making money on the internet, simple layman explanation about the World Wide Web.
It would take someone more technical than I to explain the technical aspects of how the internet works but my task is to get the wannabe entrepreneur to understand what he is dealing with to avoid making avoidable and expensive mistakes. You would be amazed at how many website designers have not comprehended how the internet works and doom their clients to failure from day one.
Start of article about making money on the internet
Previous page about how the internet works
A typical example of this is when clients contact us because they are not making any sales through their website or getting poor quality traffic. They have a dot.com website but are a British company looking for clients in the UK. However, the website designer is using an Internet service provider (ISP - (server)) who is based in the USA or India because it is cheap. So if someone is searching Google (pages from the UK) their website will never appear in the listings. (I cover how the search engines work on the next page).
I come across clients who have spent fortunes on search engine optimisation when their main problem was where there website was hosted and the so called SEO expert hadn't understood what the real problem was. Ignorance is never bliss where the internet is concerned.
The internet is a world wide web of servers that host websites and search engines that are all linked up through networked computers. My companies own servers where we host our websites and those of some of our clients, our associated companies own servers where they host their own websites and those of clients. There will be servers in every country in the world all hosting information that can be accessed by search engines that draw down this data when someone does a search.
Servers are powerful computers that store this data and they come in various forms with varying capabilities determined by how they are configured and what programmes they use. Some of these servers are like electronic filing cabinets that simply store information and make it available when requested. Servers that hold ordinary documents are called file servers; machines that hold and forward people's emails are called mail servers; and ones like ours that hold websites are called web servers. There are an estimated 20 million servers that make up the World Wide Web.
Our web servers are ultra powerful and don't store enormous data in relation to their power. This means that Google and the other search engines are able to access our data with ease and determines how fast our websites load onto your screen.
A computer that requests information from a server is called a client. When your computer connects over the Internet to a mail server at your ISP (Internet Service Provider) so you can collect or read your emails, your computer is the client and the ISP computer is the server.
When two computers swap information back and forth on an equal basis, they are known as peers. If you use an instant messaging program to chat to a colleague, and you swap photos back and forth, you're taking part in what's called peer-to-peer communication. In P2P, the computers involved are acting as clients and or servers. For example, if you send an image to a colleague, your computer is the server and your colleagues' computer is the client. If your colleague sends you a photo in return, the two computers exchange roles.
The Internet is also comprised of intermediate computers called routers, and their job is to make connections between different systems. If you have several computers at work or home, you most likely have a single router that connects them all to the World Wide Web. The router is your single point of entry to the worldwide network.
INTERNET HOSTING COMPANIES
Some hosting companies cram as much data as possible onto their servers meaning they are slow and problematical for the search engine robots to collect data. So the type of server and where it is hosted can have a direct affect on how many web pages the search engines may index from your website and how they will be ranked in their search results. What programmes and how the server is configured will also determine how your website functions if it has a database.
So the internet has a number of simple functions and they are to deliver information from one place to the computer screen of anyone requesting information or sending an email. When you do a search or send an email, depending on where you are in the world and where the information is stored or where the recipient of your email is located, there may be scores of computers being used to deliver that information.
So, when you are thinking about setting up an internet business, your choice of hosting company is going to be important; just like your choice of website designer. However, the success
of your website is also going to depend on being found by people surfing the internet so it is important that you understand
how the search engines work