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WHERE ON EARTH CONSORTIUM WEB SITES
The most effective and economic way to market specialist holidays.
A Where On Earth Consortium is a co-operative of businesses working in the same area of travel who share their marketing overheads.
Look in any publication advertising specialist holidays and you will see hundreds of small advertisements. Go to any search engine and type in typical keywords and the likelihood is you will turn up hundreds of thousands of web pages.
Specialist holiday providers are all spending money on advertising to compete with each other making it difficult for potential clients to find them amongst the mass of print and web sites. The other drawback is that their limited budgets mean they cannot afford to pay for real impact advertising or marketing. This applies to any project, whether it be wine tours, language courses, weddings, fishing, painting courses or any other specialist holiday.
Marketing of specialist holidays can be a black hole that money has to be poured into to have any affect. However, by combining their efforts and financial resources, this doesn't have to be the case.
For those of you who have seen the film "A Beautiful Mind" you will probably also be aware that the key character, John Nash developed The Nash equilibrium theory. This theory is the cornerstone of many economic business plans in operation today. The equilibrium theory is based on all business participants working for mutual gain to the benefit of each other and is the basis for World One Call and how the Where On Earth Group operates.
Instead of spending money trying to compete, we pool our finances and resources for greater mutual benefit and profit
Pooling finances and resources, means you can afford bigger more effective advertising in more publications. It means greater response levels, more income, higher profitability and more bookings. It means that if you are booked for the week someone wants it can be referred to another partner. It means that, if someone gets some good PR in the press, that everyone benefits and it means that you can draw on each others experiences and expertise and share the marketing workload and costs.
In short, you have all the benefits of being a much larger company but without the overheads. This means that you can compete against the larger companies but be more competitive because you don't have their overheads.
Members of the consortium:
Where On Earth provide:
Set up costs depend on the type of activity, specialist holiday, service and the number of members in the consortium. Obviously the more members that participate, the lower the cost per supplier but too many participants can defeat the object of the exercise.
Set up and running costs will vary between £200 and £300 per annum per member. This does not include the marketing budget which is set and managed by the members of the consortium.
Quality, professional marketing is required for a project like this, which is why you need to combine resources. A little boxed advertisement in a newspaper, or an amateurish web site is not going to convince any one to part with their money.
Typical consortiums can be:
In fact any type of specialist holiday where you are competing against similar holiday providers for attention but not necessarily competing with them for business.
Why spend more money on trying to compete when you can work with companies, combine your resources, lower your marketing costs and gain higher returns.
If you would like to discuss setting up or joining a consortium please call +33 (0) 18.104.22.168.46 or email: firstname.lastname@example.org