Building reciprocal links * web hosting * website design * search engine optimisers * link popularity * building reciprocal links * increasing traffic * higher Google ranking * keywords

Building reciprocal links the correct way can be a time consuming and expensive exercise and has to be done for the right reasons, with the right websites with links from and to appropriate web pages. If you are going to persuade busy websites to exchange links with you, you have to have a well visited site yourself. If you haven't, it is pointless going cap in hand to any website that has a higher Google ranking because they will want to know what's in it for them.

Your poor traffic levels could be down to something as simple as where and on what type of server is taking care of your web hosting? This should always be one of the first questions any website designer or search engine optimisers should ask.

No self-respecting webmaster is going to exchange reciprocal links if they have a busy successful website and your website is languishing somewhere in the bowels of the search engines. They will want to know that you can drive as much traffic to them as they can to you.

Getting your web hosting sorted, your website optimised and generally increasing traffic to your website will place you in a far stronger position to negotiate any reciprocal link exchanges.

You have to have unique, useful and interesting content on a web page that is getting a high Google ranking and be able to show the benefits of linking to it. Likewise, if you are offering a reciprocal link, it should not be linked to the other websites home page but to a page within their website that will be of interest to your website visitors. Try not to make reciprocal links between pages. Link from one page and link back from another page to an alternative page. If you just link between two pages, they will be discounted by the major search engines.

This is why building a meaningful link popularity is time consuming and expensive unless we handle it on your behalf. We can place hundreds of links from hundreds of web pages to specific web pages on your website.

As explained previously, building link popularity is not just about building reciprocal links. If you have a website that carries masses of unique, useful or interesting content and your website is gaining higher Google rankings, you will find other websites linking to you. Many will simply do it because they misguidedly believe that a link to your website will help them climb the search engines. Of course it won't, why should it? But you will read lots of this type of rubbish on the internet.

Building reciprocal links can increase traffic to your website only if the web pages that link to your site are highly visited themselves. Don't expect miracles, you will need hundreds of links from hundreds of web pages to make any impact on your traffic from these sites.

Furthermore, you would do far better to try and build up a relationship with a dozen quality, related websites than to try and gather hundreds of links by employing the services of a link building company who plague busy webmasters with their ridiculous requests and claims.

As Europe's largest internetwork, we already manage hundreds of websites and can set up hundreds of links to your site without having to ask other websites to exchange reciprocal links.

However, no linking strategy in the world will work effectively if your website is not functioning on all cylinders:

The search engines tend to work in a number of ways, promoting websites that are well established, carry masses of unique content, have volumes of inbound only links and get high traffic levels. Catch 22 if you are a website just starting out. One way to generate high volumes of traffic and promote any new website so that the search engines pick up on increased traffic levels is internet B2B marketing.

Correct website design, professional search engine optimisation and web hosting all play a major role and should normally be considered before embarking on any project aimed at exchanging links.