Building link popularity * professional website design * search engine optimisation * hosting websites * building link popularity for higher page ranking on Google

There is a common misconception that building link popularity involves exchanging links with other websites. This may have been the case a decade ago but website design companies and search engine optimisers who still off this service under the misapprehension that exchanging links will help your climb the search engines killed the goose that laid the golden egg. Most of the major search engines cottoned onto this practice years ago and realised that websites were deliberately swapping links in order to fool them into thinking that a website was popular or important.

Exchanging links used to have a significant benefit but nowadays, a reciprocal link will simple cancel the other out. So if you are paying a company to gather links to your website in this way, you have wasted your money and most likely irritated the hell out of a lot of busy webmasters who are plagued by these nuisance emails.

It doesn't matter what you may have read on other websites and how many times you may have read the same thing, reciprocal linking is a waste of time and effort. As explained on the previous page about building links the companies who provide these reciprocal link building services may fervently believe in what they do but I bet a pound to a penny that if you type building link popularity into Google, you will find our web page and not the companies who expound this ridiculous theory. This has to prove that we know what we are talking about and the company you employed don't know their arse from their elbow. If you are truly interested in building links to your website the right way and want to do it for the right reasons, the best decision you could make right now is talk to us.

You may well have received emails in the past from these services either asking you to exchange links or offering to manage your linking strategies. They make all sorts of claims: "it will improve traffic to your site, "it will improve your page ranking," "you will climb higher up the search engines," "linking from our links page will increase traffic for both us." This is where, as previously mentioned, commonsense has to prevail.

Most reciprocal link exchanges take place where one website places a link of their links page to the home page of the other website. How many links pages on another website do you bother to click on when visiting a website? Have you ever bothered to click on a links page? How many links pages have you ever seen come up in the search engines? On the rare occasions that they have, were they just endless lists of links where you couldn't find what you were looking for?

If all the above is true, why on earth would anyone believe that a link from another website, especially another website that gets little or zero traffic, could possibly generate more traffic to your website?

The real solution is to provide content that other websites find interesting or useful to their visitors and therefore link to a particular page on your website. This is far more powerful than a link to your home page for two reasons. First of all the search engines, having stopped counting reciprocal links, also realised that links to a specific page on a website was more likely to be of interest than just a general link to a home page. Links to home pages tend to be manufactured rather than a link to a specific page that other websites are effectively saying "this is important". Therefore, you can have a website that is getting a lot of traffic, where the home page has a low page rank but a number of highly visited pages that have very high page rankings. Commonsense, not rocket science, yet most website developers and search engine optimisers do not understand this very basic principal.

Building real and meaningful link popularity can be a time consuming and expensive business. You have to provide the quality content and then your website needs to be correctly optimised to get the search engines to rank it highly for other website owners to find it and consider it worthwhile linking to. There is however an inexpensive solution that could generate hundreds of links from websites and web pages to specific pages on your website.

The alternative, is to spend hours sending emails to specific websites that you have taken the time to research and send a personalised email that leaves the webmaster in no doubt that you have actually taken the trouble to investigate their site. Not send an email like the condescending and patronising emails that we all receive that are sent by nuisance search engine optimising and link building services who haven't even had the courtesy to even bother to look any further than the home page of your site.

This process will obviously save you a bit of money but it will cost you a small fortune in time spent and lost revenue and profits. Hardly good business sense but some people will work for 10p an hour rather than spend a few hundred pounds.

No linking strategy in the world will work if your website is not functioning on all cylinders:

Earlier on, I said that reciprocal linking didn't work. Generally this is true but like all generalisations, there are exceptions to the rule. There are ways to increase traffic through reciprocal linking, if done correctly and managed in the right way. It won't help you page rank much but there are ways of generating quality traffic through building reciprocal links.