Building links to gain link popularity from the search engines. Advice and information on effective linking strategies and how to increase traffic from the search engines.
You would have entered this web page via a link or by typing "building links" or some other relevant search into a search engine. On this assumption, we can assume that you are researching the best way to build link popularity and ultimately generate more traffic to your website.
Hopefully, if you found this web page through the search engines, it is the first web page on building links that you have come across. If it is isn't, then try and discard all the other rubbish you have read on other unrelated websites unless you followed a link. In which case the information you have already read on websites linking to these pages can be deemed accurate.
Over the next half a dozen pages we will dispel most of the myths, rubbish and misconceptions about link building and explain exactly how and why you should create a linking strategy.
Most of the theories about linking strategies are ludicrous. The problem is, that most of the information published on the Internet about linking and search engine optimisation is written by people reading other rubbish on forums and published on other websites.
The more they read and the more that is written on the subject, the more these people believe it. Very few of these online publishers actually do any research or put these theories to the test. Hence, these theories become Gospel fact and are circulated using the enormous power of the Internet.
This does not just apply to building links, it applies to search engine optimisation, website design, online marketing and other ludicrous theories that abound about generating more search engine traffic.
Building link popularity will do very little to increase traffic to your website on its own. It plays a minor role in the whole field of search engine optimisation and can be likened to changing one car spark plug when the car needs a complete service.
If you have a website that is struggling to attract high levels of traffic, you need to look at the whole picture, not try and fix it piecemeal. This is because there will be a myriad of reasons why your website is not performing in the search engines and all the links in the world won't help it much.
If your website is not performing to the levels you had hoped for, you have to put those problems right before you start upon a proper linking strategy. When you have a high performing website, you will be inundated by other websites asking for a link exchange. When this happens, you can then call the shots and decide who you link with.
In the meantime, lets look at why your website is under performing.
Only when your website is finely tuned for the search engines should you bother to embark on building link popularity.