Building links to gain link popularity from the search engines. Advice and information on effective linking strategies and how to increase traffic from the search engines.

You would have entered this web page via a link or by typing "building links" or some other relevant search into a search engine. On this assumption, we can assume that you are researching the best way to build link popularity and ultimately generate more traffic to your website.

Hopefully, if you found this web page through the search engines, it is the first web page on building links that you have come across. If it is isn't, then try and discard all the other rubbish you have read on other unrelated websites unless you followed a link. In which case the information you have already read on websites linking to these pages can be deemed accurate.

Over the next half a dozen pages we will dispel most of the myths, rubbish and misconceptions about link building and explain exactly how and why you should create a linking strategy.

Most of the theories about linking strategies are ludicrous. The problem is, that most of the information published on the Internet about linking and search engine optimisation is written by people reading other rubbish on forums and published on other websites.

The more they read and the more that is written on the subject, the more these people believe it. Very few of these online publishers actually do any research or put these theories to the test. Hence, these theories become Gospel fact and are circulated using the enormous power of the Internet.

This does not just apply to building links, it applies to search engine optimisation, website design, online marketing and other ludicrous theories that abound about generating more search engine traffic.

Building link popularity will do very little to increase traffic to your website on its own. It plays a minor role in the whole field of search engine optimisation and can be likened to changing one car spark plug when the car needs a complete service.

If you have a website that is struggling to attract high levels of traffic, you need to look at the whole picture, not try and fix it piecemeal. This is because there will be a myriad of reasons why your website is not performing in the search engines and all the links in the world won't help it much.

If your website is not performing to the levels you had hoped for, you have to put those problems right before you start upon a proper linking strategy. When you have a high performing website, you will be inundated by other websites asking for a link exchange. When this happens, you can then call the shots and decide who you link with.

In the meantime, lets look at why your website is under performing.

  • Most websites aren't even built for the search engines. Sometimes this is because the search engines cannot read the content. Often, it is because the owner has opted for a cheap design quote and received an attractive looking boat that doesn't float.

  • Type any key search phrase related to your website into Google, Yahoo or MSN and see how many web pages these search engines have indexed. Probably millions and if you think a website that cost a few grand to build has any chance of competing against the large companies that are spending hundreds of thousands on their web presence, you have another think coming.

  • Professional website design is not something you can cut corners on. Professional website designers don't compete on price; they compete on their abilities to build high performance websites that are going to be highly ranked in the search engines.

  • Building a website capable of performing in the search engines takes time, research and immense attention to detail. Websites of this nature cost money and if you opted for a cheap template website, you have most likely wasted you money.

  • However, if you had a great idea for the Internet that now appears to be going down the drain, there are solutions if you do not have the money to invest in creating a successful web presence. A solution could be to take on an Internet partner who understands web design, search engine optimisation, linking strategies and how to launch a successful Internet business.

  • There is probably more rubbish written about search engine optimisation on the Internet than any other subject. Once again myths and theories abound that border on the ridiculous and absurd. Proper search engine optimisation involves researching your competitors and then planning a strategy based on their websites. There is no set rule, no programme and if there were, all websites would perform in exactly the same way.

  • Good linking strategies start by getting hundreds of websites to link to you, without having to exchange links with them all. One outbound link with hundreds of inbound links will kick start your linking programme.

Only when your website is finely tuned for the search engines should you bother to embark on building link popularity.