Web site design is not just about the way a web site looks and navigates. The big successful web sites are built by competitive web site designers who understand the search engines.
Before you make a decision about which Birmingham web site design firm to choose to develop or revamp your web site, it is important that you know a few facts about what makes for
good website design. Then armed with this information, if you are talking to other web site designers, you need to ask these questions.
We can't do this for you, but you will be able to ascertain if the web site designer knows what they are talking about or is just using bullshit to baffle brains.
We design fully integrated custom websites using graphics, multimedia, shopping carts, Ecommerce, content management, logo design, database programming for websites and desk top applications, in fact you name it, we have a specialist designer or programmer that is skilled in that department.
- Can you design a web site that will get top ten rankings on Google for the search terms I want?
If the web designer starts to waffle, when all you need is a straight yes or no, find another designer. If he or she says yes…
- What procedures do you use to get a web site into the top ten of Google?
The designer should explain about the importance of content, setting the site live with hundreds of inbound links, stacking and clustering the web pages in the right order, and explain what this means in clear understandable language. He or she, should also mention key words and Meta Tags, but if they put emphasis on these two subjects and just bang away about how important they are, they clearly do not understand web site optimisation.
- Can you give me some example searches, where web sites you have built are in the top ten of Google?
If the designer provides search terms that no one is likely to use, because every web site can be top of Google for a really obscure search, don't be fooled. You should also look at how many pages Google has indexed for any particular search. Short two or three word search terms where Google has more than ten million pages indexed are good. Over 100 million is impressive.
- How do you ensure that the search engines will know about the new web site?
If the designer says they will submit your web site to the search engines, he or she will be delaying your web site being indexed for months. No self-respecting web site designer does this, as there are far faster methods. If he or she also says that they will resubmit your web site every month, then you are dealing with a real dumby.
- Where will the new web site be hosted?
You must determine where the web site designer plans to host your web site. If he or she is using cheap hosting in the USA and your market place is England, Scotland and Wales and someone selects to search for pages from England, Scotland and Wales, guess what happens. Absolutely! Only web pages hosted in England, Scotland and Wales are displayed. You would think this was common sense but you would be amazed at how many UK web site designers are using servers in the USA.
- How many web sites will be linked to the new web site when it goes live?
Competitive web site designers will have the resources to link hundreds of web sites into your new web site from day one. If a web site designer answers none to your question, then how can you expect to get ranked at all or get any initial traffic?
Obviously, we would expect you to ask the basic questions like costs, delivery times and after sales service, but the questions we have provided are actually more important, because they will determine if the web designer is actually capable of designing a web site that will return you an income.
Most website designers build websites like back street shops. Few people see them, they get no passing trade and they only have one entrance. When we design a website, we use technologies unique to us, so that the search engines treat them like superstores, on numerous busy high streets with hundreds of doorways for customers to pass through.
So what do we do that is so different to other web site designers and what makes our web design service unique.